Marketing CallsThe objective of a marketing call:
The
very best Recruiters get a NO seven out
of every ten marketing calls. STOP THE MARKETING PROCESS! Stop
the pain. It’s time to fill this hot job order. Low producing Recruiters send out people and make cold calls. The top producers fill positions. You will strive to send three to four people to cover the position. Most companies will interview three to four candidates. Why shouldn’t they all be yours? This will increase your send-outs and cover your marketing calls. Presenting one candidate and keeping your fingers crossed is not a smart way to work. Send three, then go back to marketing. Burnout in our business comes from not wanting to continue to market. What better way to get send-outs that will lead to a placement? Filling hot job orders will give you longevity in the business. Remember, you need to work on what will lead to a placement right now. STRUCTURING YOUR DAY You must know yourself. Do you operate well under pressure? If you don’t, then make the life blood calls presentations on a job that you know you can get a send-out, leads to get a job order, follow-up calls and closing calls first thing in your day. If you do operate well under pressure, then make your tough marketing and recruiting calls first. You will then finish your day by making the life blood calls because you will be able to get up for those types of calls at the end of the day. You have to he enthusiastic and focus on these life blood calls. (You will be pretty tough after getting beat up all day). When you plan, you need to ask yourself “What is the fastest way to a send-out?” If you have a hot job order, 50-60% of your day should be spent recruiting. If you don’t have a hot job order, then market with your MPC. Once in a while, if you have an MPC that is so hot and is hotter than your job order, then market. You will need to be honest with yourself when you make this decision. |
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